Openda, a leading provider of data analytics and market intelligence solutions, has announced a significant deal with Lens F.C., the top football club in France. The deal involves Openda offering Lens the opportunity to use their technology platform for their upcoming season.
The €50 million deal is a significant investment for Lens, which is one of the most successful clubs in French football. The deal comes at a time when Lens is looking to strengthen its squad and improve its performance on the pitch. By using Openda's technology platform, Lens can access real-time data on player performance, injuries, and match results, allowing them to make informed decisions about their training and tactics.
In addition to Lens, other football clubs have expressed interest in using Openda's services, including Manchester United, Chelsea, and Real Madrid. This demonstrates the growing importance of data analytics in the world of football, as players and managers increasingly rely on this technology to make informed decisions about their teams' performance.
Overall, the €50 million deal between Lens and Openda is a major step forward for the French league, and it highlights the increasing demand for data-driven decision-making in the sport. As the Premier League prepares to enter its next season, we can expect more clubs to follow suit and explore the benefits of using data analytics to improve their performances.